Train like an Athlete. Perform like a Champion. No Limits.

Meet Your Performance Coach

Jackson Mitchell is a high-performing athlete, and certified performance coach who helps driven professionals unlock elite-level results in their mental and physical performance, and as a result, the board room.

Currently a Medical Device Sales Leader in the upper extremity orthopedic space, Jackson manages a top-producing team and partners with elite surgeons in high-pressure operating rooms. In addition to the fire he has for helping surgeons get the best outcomes possible, his true passion lies in performance —both mental and physical.

A former Division I football player, Jackson has continued to compete and push boundaries, racing in:

  • HYROX competitions, including the 2025 HYROX World Championships

  • Full marathons (PR: 3:08)

  • Half marathons (PR: 1:27)

  • and triathlons, including a 70.3 Ironman

Jackson combines real-world coaching experience with a relentless personal drive to help high-performers — executives, athletes, and competitors — build the discipline, resilience, physical, and mental edge to thrive under pressure.

Whether you're chasing your next PR or just want to train with purpose again, Jackson brings an intense, high-impact approach to help you perform like a pro — without sacrificing your career or lifestyle.

No limits.

“The Walk-On Mentality” is more than just a mindset. It is a way of life.

There are no limits to what we can accomplish when we have faith, confidence, and work relentlessly to achieve our goals.

“The Walk-On Mentality” was born from Jackson’s own journey — turning down smaller football offers to pursue his dream of playing big-time Division I football. He walked on at SMU, earned a scholarship, became a 4-year letterman, 2-year starter, team captain, and was nominated for the Burlsworth Trophy — awarded to the nation’s top player who began as a walk-on. No handouts. Just grit, belief, and relentless work.

But “The Walk-On Mentality” isn’t just about football — it’s a way of life.
It’s the belief that if you’re willing to outwork everyone and bet on yourself, you can achieve anything — whether that’s earning a promotion, running a marathon, walking onto a team, or developing a mindset strong enough to thrive under pressure.

Today, Jackson helps high-performing professionals and athletes build elite physical and mental habits, and channel the discipline, focus, and resilience of an athlete into every area of life.

No talent required. Just work.

No shortcuts. No limits.

Core Principles

  • "The Walk-On Mentality."

    There are no limits to what we can accomplish when we have faith, confidence, and work relentlessly to achieve our goals.

  • Eliminate Complacency.

    Do not settle. We must do everything in our power to be the best of the best in our craft.

  • Love The Process.

    Success doesn’t happen overnight. This is a marathon, not a sprint, and we are committed to showing up every day and trusting that the process will bring results.

What my clients are saying…

  • “Working with Jackson helped me reclaim my mental edge and sharpen my competitive mindset. I’m operating at a higher level physically and mentally — the discipline and intensity he brings are contagious.”

    James, Founder

  • “Before coaching, I was unfocused and stagnant. Jackson helped me develop mental clarity and structure. I went from wasting days to stacking weekly wins and feeling physically stronger and mentally unstoppable.”

    Mike, VP, CRE

  • “Jackson helped unlock next-level physical and mental energy. His coaching radically improved my daily performance and sharpened how I show up under pressure — both in the gym and in life.”

    Alex, Director of Strategy

  • “This was the most physically productive period of my life. Jackson’s systems helped me build consistency, mental toughness, and an unshakable daily rhythm that elevated every aspect of my performance.”

    Nash, Director of Business Development

  • “Jackson taught me how to thrive under pressure. I built a resilient mindset, pushed through physical barriers, and now perform with confidence and control — no matter the challenge.”

    Nick, VP, Corporate Banking

  • “Jackson helped me create clarity and control. My physical fitness, focus, and mental discipline skyrocketed. This work is the reason I now dominate my day — not just survive it.”

    Drake, Director of Sales, Operations & Marketing

  • “Jackson helped me build a bulletproof framework to attack physical and mental challenges head-on. The energy and mindset gains have directly fueled my progress across the board.”

    Austin, Director of Marketing

  • “Since working with Jackson, I’ve done more physically and mentally than I thought I was capable of. He pushed me when I needed it, and helped me build a mindset that doesn’t break.”

    Scott, Founder

  • “In just a few months, I lost 14 pounds, rebuilt my mindset, and unlocked a new level of mental and physical strength. Jackson gave me the tools to align my fitness, habits, and performance.”

    Noah, Medical Device Sales Representative

  • “Jackson’s coaching elevated every area of my performance. I leveled up my training, sharpened my mindset, and completed my first marathon with confidence. His process works.”

    Lawrence, Partner, Finance

  • “With Jackson’s guidance, I trained for and completed my first marathon. I also built the mental capacity to face big life transitions. If you're serious about pushing your limits, he’s the guy.”

    Christian, VC, Rancher

  • “Jackson helped me take control of my life and mind. I now train with purpose and clarity — physically and mentally. I feel powerful again, and I know where I’m going.”

    Madison, HCP

  • “After tearing my ACL, Jackson was the one who helped me stay mentally strong and focused. His coaching gave me tools to stay in control during one of the toughest moments of my life.”

    Hutch, Collegiate Athlete

  • “The biggest shift was training my mind. My stats exploded and my confidence did too. Jackson helped me master the mental side of competition — and that changed everything.”

    Cameron, Collegiate Athlete

  • “Jackson understands performance at the highest level. His coaching delivers real, practical tools that improve how you think, move, and lead — whether you're on a field or in a boardroom.”

    Tanner, Head Football Coach

  • “Jackson reignited our team’s energy and mental sharpness. He gave us tools to compete at a higher level — physically, mentally, and emotionally. The impact was immediate.”

    Stephen, Insurance Executive

Let’s Work.

Click the link below to schedule time.

Austin, TX

78751