After turning down football offers from small schools to pursue his dream of playing big-time Division I football Jackson walked on at SMU, earned a scholarship, became a 4-year letterman, 2-year starter, team captain, and was nominated for the Burlsworth Trophy — awarded to the nation’s top player who began as a walk-on.

Since hanging up the cleats, Jackson has excelled in his career in medical device sales and continues to explore his limits through competing in multiple marathons, triathlons, and HYROX competitions including The 2025 World Championship. He also has a deep passion for entrepreneurship and is driven by his mission to help others maximize their potential while he pursues his own.

“The Walk-On Mentality” isn’t just about football or training— it’s a way of life.
It’s the belief that if you’re willing to put in the work, you can achieve anything — whether that’s starting a business, changing your body, winning president’s club, running a marathon, walking onto a team, or developing the mindset necessary to perform when it counts.

No talent required. Just work.

No shortcuts. No limits.