Train like an Athlete. Perform like a Champion. No Limits.

Meet Your Performance Coach

Jackson Mitchell is a certified performance coach, multi-sport athlete, and former Division I football captain.

He helps high-achieving professionals optimize energy, strength, and focus so they can perform at the highest level in all areas of their lives.

Through his High-Performance Coaching Business, The Walk-On Mentality, LLC, Jackson provides the programming, structure, standards, and accountability needed to transform both body and mindset.

His clients have cut race times by 25+ minutes, crushed Hyrox PRs, and learned to perform like the elite no matter the season— no excuses, no facades, just work and results.

Let’s get started today.

Services:

  • General Fitness

  • Hyrox Training

  • Marathon | Half Marathon

  • Mindset

No limits.

Let's Work

What my clients are saying…

  • “Working with Jackson helped me reclaim my mental edge and sharpen my competitive mindset. I’m operating at a higher level physically and mentally — the discipline and intensity he brings are contagious.”

    James, Founder

  • “Before coaching, I was unfocused and stagnant. Jackson helped me develop mental clarity and structure. I went from wasting days to stacking weekly wins and feeling physically stronger and mentally unstoppable.”

    Mike, VP, CRE

  • “Jackson helped unlock next-level physical and mental energy. His coaching radically improved my daily performance and sharpened how I show up under pressure — both in the gym and in life.”

    Alex, Director of Strategy

  • “This was the most physically productive period of my life. Jackson’s systems helped me build consistency, mental toughness, and an unshakable daily rhythm that elevated every aspect of my performance.”

    Nash, Director of Business Development

  • “Jackson taught me how to thrive under pressure. I built a resilient mindset, pushed through physical barriers, and now perform with confidence and control — no matter the challenge.”

    Nick, VP, Corporate Banking

  • “Jackson helped me create clarity and control. My physical fitness, focus, and mental discipline skyrocketed. This work is the reason I now dominate my day — not just survive it.”

    Drake, Director of Sales, Operations & Marketing

  • “Jackson helped me build a bulletproof framework to attack physical and mental challenges head-on. The energy and mindset gains have directly fueled my progress across the board.”

    Austin, Director of Marketing

  • “Since working with Jackson, I’ve done more physically and mentally than I thought I was capable of. He pushed me when I needed it, and helped me build a mindset that doesn’t break.”

    Scott, Founder

  • “In just a few months, I lost 14 pounds, rebuilt my mindset, and unlocked a new level of mental and physical strength. Jackson gave me the tools to align my fitness, habits, and performance.”

    Noah, Medical Device Sales Representative

  • “Jackson’s coaching elevated every area of my performance. I leveled up my training, sharpened my mindset, and completed my first marathon with confidence. His process works.”

    Lawrence, Partner, Finance

  • “With Jackson’s guidance, I trained for and completed my first marathon. I also built the mental capacity to face big life transitions. If you're serious about pushing your limits, he’s the guy.”

    Christian, VC, Rancher

  • “Jackson helped me take control of my life and mind. I now train with purpose and clarity — physically and mentally. I feel powerful again, and I know where I’m going.”

    Madison, HCP

  • “After tearing my ACL, Jackson was the one who helped me stay mentally strong and focused. His coaching gave me tools to stay in control during one of the toughest moments of my life.”

    Hutch, Collegiate Athlete

  • “The biggest shift was training my mind. My stats exploded and my confidence did too. Jackson helped me master the mental side of competition — and that changed everything.”

    Cameron, Collegiate Athlete

  • “Jackson understands performance at the highest level. His coaching delivers real, practical tools that improve how you think, move, and lead — whether you're on a field or in a boardroom.”

    Tanner, Head Football Coach

  • “Jackson reignited our team’s energy and mental sharpness. He gave us tools to compete at a higher level — physically, mentally, and emotionally. The impact was immediate.”

    Stephen, Insurance Executive

There are no limits to what we can accomplish with belief and a relentless work-ethic to achieve our goals.

“The Walk-On Mentality” was born from Jackson’s story of turning down smaller football offers to pursue his dream of playing big-time Division I football. He walked on at SMU, earned a scholarship, became a 4-year letterman, 2-year starter, team captain, and was nominated for the Burlsworth Trophy — awarded to the nation’s top player who began as a walk-on. No handouts. Just grit, belief, and relentless work. After retiring from football Jackson has continued to explore his limits competing in multiple marathons, triathlons, and HYROX competitions including The 2025 World Championship.

“The Walk-On Mentality” isn’t just about football or training— it’s a way of life.
It’s the belief that if you’re willing to put in the work, you can achieve anything — whether that’s changing your body, earning a promotion, running a marathon, walking onto a team, or developing a mindset strong enough to thrive under pressure.

Today, Jackson helps high-performing professionals and athletes build elite physical and mental habits, and channel the discipline, focus, and resilience of an athlete into every area of life.

No talent required. Just work.

No shortcuts. No limits.

Core Principles

  • "The Walk-On Mentality."

    There are no limits to what we can accomplish when we have faith, confidence, and work relentlessly to achieve our goals.

  • Eliminate Complacency.

    Do not settle. We must do everything in our power to be the best of the best in our craft.

  • Love The Process.

    Success doesn’t happen overnight. This is a marathon, not a sprint, and we are committed to showing up every day and trusting that the process will bring results.

Let’s Work.

Click the link below to schedule time.

Austin, TX

78751